The map

How my content runs

One monthly plan in. Posts on four platforms out. AI agents do the production; I make the decisions.

HolyReels, the Catholic education channel I run, has 48,000+ followers across TikTok, Instagram, Facebook and YouTube. This is the system behind it, step by step, with what the agents do and what I still do myself.

  1. 1

    Plan

    Agents, then me

    An agent drafts the month's plan from the channel's own analytics. I approve the plan. Agents then build it into a slate, one row per post, and fill it.

  2. 2

    Facts

    Agents

    Every quote, date and fact comes from a checked source bank, never from an AI model's memory.

  3. 3

    Build

    Agents

    Agents write the captions and build the videos and carousels from the slate.

  4. 4

    Review

    Me

    I review each set of videos on one review screen, approving each video or leaving a note on what to change. Nothing is scheduled until I approve it.

  5. 5

    Format

    Agents

    Each platform gets its own version: its own caption and call to action, a 4:5 crop for feeds, TikTok's 90-character titles, and carousels turned into slideshow videos for TikTok.

  6. 6

    Schedule and check

    Agents

    Posts go out through one scheduling tool, then get read back from each platform to confirm they're live. A "scheduled" message isn't proof.

  7. 7

    Respond

    Agents, then me

    Comment the keyword on Instagram or Facebook and the link arrives by DM automatically. TikTok and YouTube have no DM option, so there it's a reply in the comments. Other replies are drafted by agents and approved by me.

  8. 8

    Report

    Agents, then me

    Every Monday before 9am, one brief: what needs me, what's queued, what shipped, what's stuck, and the numbers. I decide what to do about it.

What stays human

Four decisions stay mine: the monthly plan, every video, every reply, and what to do about the Monday brief. The agents were never the hard part. Deciding what still needs a person was.

The same shape, for your business

It works for an agency or any business that publishes a lot. Your team reviews and approves instead of producing.

  • One source in: a client brief, a product page, a listing, a recorded call.
  • A version for each platform, written from your facts, in your voice.
  • Your team approves. Nothing posts without a yes.
  • Scheduled, confirmed live, and keyword replies handled.
  • A Monday brief instead of a dashboard nobody opens.

Want yours mapped? In a free 30-minute call I'll sketch this for your business, and tell you what it would take to build.

Book the free 30-minute call

Or email luis@aicontentpipeline.com

Luis Egea builds AI agent systems for businesses from Las Vegas. He co-founded MintGate ($1.7M raised, backed by Dapper Labs and ConsenSys).